THE FIRST QUALIFICATION IN EXPERIENCE MARKETING HAS ARRIVED
The first qualification in experience marketing has arrived For decades, the most commercially demanding marketing job in the world has had no formal training pathway behind it.
HOW TO SELL MORE TICKETS: A PRACTICAL GUIDE FOR LIVE EVENT MARKETERS
Most marketing advice about selling more is built around products that can be restocked. Run out of stock? Order more. Campaign underperforms? Extend the window. Audience drops off? Retarget them next month…
WHAT IS EXPERIENCE ECONOMY MARKETING? AND WHY IT’S DIFFERENT FROM EVERYTHING ELSE
You have probably heard the phrase experience economy used a lot. Sometimes it refers to a macro shift in consumer behaviour, the documented trend of people spending more on experiences than on things…
THE LIVE EVENTS MARKETING CAREER GUIDE: SKILLS, TOOLS, AND WHERE TO LEARN THEM
Live events and experience marketing is one of the most commercially demanding, creatively interesting and structurally unusual marketing disciplines you can work in…