How to Get Into Marketing Experiences & Entertainment with No Background
You do not need a marketing degree to build a marketing career in the experience economy or selling entertainment. But you do need to be deliberate about how you build your profile and credibility…
Learn Experience Marketing Online: Best Courses & Resources
If you work in live entertainment, visitor attractions, theatre, festivals, immersive experiences or any other part of the ticketed experience economy, you have probably noticed something…
How to Learn Live Entertainment Marketing: A Complete Beginner's Guide
Marketing a live experience is not the same as marketing a product. The strategies that move tickets are built around different commercial logic, different audience psychology, and a window that closes permanently whether you are ready or not…
THE FIRST QUALIFICATION IN EXPERIENCE MARKETING HAS ARRIVED
The first qualification in experience marketing has arrived For decades, the most commercially demanding marketing job in the world has had no formal training pathway behind it.
HOW TO SELL MORE TICKETS: A PRACTICAL GUIDE FOR LIVE EVENT MARKETERS
Most marketing advice about selling more is built around products that can be restocked. Run out of stock? Order more. Campaign underperforms? Extend the window. Audience drops off? Retarget them next month…
WHAT IS EXPERIENCE ECONOMY MARKETING? AND WHY IT’S DIFFERENT FROM EVERYTHING ELSE
You have probably heard the phrase experience economy used a lot. Sometimes it refers to a macro shift in consumer behaviour, the documented trend of people spending more on experiences than on things…
THE LIVE EVENTS MARKETING CAREER GUIDE: SKILLS, TOOLS, AND WHERE TO LEARN THEM
Live events and experience marketing is one of the most commercially demanding, creatively interesting and structurally unusual marketing disciplines you can work in…