FAQs

Frequently-Asked Questions

FAQS

Dates & Booking

  • The next in-person GIEM course dates are:

    • London: 14 November 2025

    • Birmingham: 30 January 2026

    Spaces are strictly limited.

  • London

    November - Patch, Twickenham TW1 3LJ

    • 20 mins from London Waterloo

    • 5-minute walk from Twickenham station

    Birmingham

    January - X and Why, 103 Colmore Row (city centre)

  • TBC. Additional 2026 dates may be added subject to pick-up. Contact us to register your interest or request a future location.

  • GIEM is currently delivered in-person only. We’re exploring options to bring the course online in future. Let us know what format would work for you.

  • Subject to availability – you can transfer to a different date. Contact us as early as possible to rearrange.

  • Unfortunately, we don’t offer refunds, but we’re happy to transfer your place to another date (subject to availability).

FAQS

Course Content & Experience

  • GIEM is a one-day, in-person masterclass for marketers working across the live experience and events industry. You’ll leave with practical tools, tested tactics and a fresh network of peers - ready to boost your next campaign.

  • You’ll leave with a toolkit of proven tactics to grow your ticket sales, ready-to-use templates and AI tools to save you time and budget, fresh insights into what’s driving conversions in today’s market, and a bank of campaign prompts to spark ideas, action and results. Plus, you’ll get access to the exclusive On Sale Network WhatsApp group to stay connected with peers.

  • GIEM is designed for marketing professionals responsible for selling tickets or building audiences - whether you’re in-house, freelance, agency-side, or running your own business.

  • GIEM is ideal for marketers with some campaign experience under their belt. You don’t need to be an expert - just responsible for marketing and open to learning.

  • GIEM is tailored for ticketed experiences across the entire live experience economy, including but not limited to:

    • Theatre

    • Live music & comedy

    • Visitor attractions

    • Festivals

    • Immersive & interactive experiences

    • Consumer events

    • Location based entertainment

    • Social gaming

    • Exhibitions

    • Venues

FAQS

Discounts

  • We’re happy to discuss options for teams of 3+. Drop us a message to chat about a bespoke package.

FAQS

Bespoke & Team Training

  • Yes - we offer bespoke GIEM training for in-house teams or groups.  These can be delivered in person or virtually, and tailored to your organisation’s needs. Contact us to find out more.