ABOUT
Definitive Experience Marketing Masterclass
One Day, In Person Small Group Training
London
Become GIEM Certified
50% Early Bird Discount
SELL MORE TICKETS
Industry visionaries delivering short cuts, toolkits and templates for driving ROI across Search, AI and Advertising.
GROW YOUR AUDIENCE
Unlock sales channels and marketing opportunities to grow your audience and increase engagement.
RUN BETTER CAMPAIGNS
Return to your desk with proven tactics & resources to run better campaigns which guarantee to sell more tickets.
Testimonials
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An excellent day full of insight. A great mix of practical ideas, tools & provocations to research & think further about.
November 2025
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Great experience and very insightful speakers. Very enjoyable!
November 2025
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Excellent information with exciting takeaways to implement into future strategy
November 2025
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Excellent information with exciting takeaways to implement into future strategy
November 2025
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Very interesting topics, lovely space and a great group of engaged and keen people.
November 2025
OVERVIEW
GIEM offers the only marketing course that meets today’s campaign and sales challenges for live experience marketers.
In a single day you will learn more about how to improve your campaigns, realign your lead-gen campaigns and use technology to improve sales than at any time before in your career.
UNLOCK THE INSIDER PLAYBOOK
FAST-TRACK YOUR CAMPAIGNS
BECOME THE MOST SOUGHT-AFTER MARKETER
POSITIONING
A Look at the Numbers
81%
Rated the training as 5 stars
79%
Said they would be interested in attending other GIEM training events.
100%
Agreed that the training was relevant or extremely relevant to their work.
FREE
When you sign up, you will be sent the only AI tool kit on the market written by live experience marketers for live experience marketers.
PLUS on the day expect free templates, planners and most importantly knowledge.
100%
After a day’s training with GIEM we guarantee that you will have learnt new skills and picked up multiple new approaches to developing your marketing campaign. But, if you don't, we guarantee your money back.
SECTORS
Championing Success Across All Ticketed Events & Experiences
West End Theatre
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Museums & Heritage
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Pop-Up Dining
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Gigs & Concerts
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Family Attractions
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Comedy
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Tours
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Regional Theatre
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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
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Immersive
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Social Gaming
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Fright & Scare
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Family
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Light Trails
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Pop-Up Experiential
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Exhibitions
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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
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VR
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Festivals
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Escape Rooms
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Fairs
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Conferences
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Adventure
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Location-Based Entertainment
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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
BUILT DIFFERENTLY
The GIEM difference
Our training is different because Dawn Farrow has worked at the front line of the experience economy for more than twenty years. She understands the pressures, the commercial stakes, the realities of building audiences and the challenges facing producers, promoters and marketers today.
She has created and scaled global IP experiences.
She has sold millions of tickets.
She has built brands from nothing.
She has worked across theatre, immersive, family, attractions, LBE and touring.
She understands what it takes to meet targets under real pressure.
This experience shapes everything GIEM shares and teaches.
It is why the training works.
YOUR COMMUNITY
When you secure your place, you will automatically be invited to join the ON SALE NETWORK.
You’ll have immediate access to a thriving and friendly community of fellow marketers from across the marketing experience economy who share tips, tricks and observations about their campaigns and working week as well as sharing latest jobs across the industry.