WHY THE GLOBAL INSTITUTE OF EXPERIENCE MARKETING
Marketing Training Built For Today’s Demands
One Day, In Person Small Group Training
London
Become GIEM Certified
50% Early Bird Discount
BEST IN CLASS
Today’s marketers working in experiences, theatre, arts, culture, events, festivals, music, museums, attractions and location based entertainment are operating in one of the fastest moving and most commercially challenging environments in the world.
The problem is that almost all of the training available is designed for another era. It’s too broad, too slow, too theoretical, not commercially driven and too disconnected from the realities of selling out shows/events, driving revenue and keeping up with rapid changes in technology, audience behaviour and the future of advertising.
The Global Institute of Experience Marketing (GIEM) was created to fix that. In a single day you will learn more about how to improve your campaigns, realign your lead-gen and use technology to improve sales than at any time before in your career.
Founded by Dawn Farrow, and built with insights from four leading experts working at the forefront of the experience economy, The GIEM delivers sector specific, commercially focused, practical training for people who need to sell more tickets, fill more rooms and grow audiences today.
“An excellent day full of insight and a great mix of practical ideas & tools & provocations to research & think further about.”
SALES PSYCHOLOGY
How people make purchase decisions and how to use emotional triggers to sell experiences that no one needs on a practical level, but everyone values on a personal one
PRACTICAL AI
The real tools, workflows and automation opportunities available to marketers right now, with clear guidance on what to do, when to do it and how to stay ahead.
SEARCH
How search is evolving and how to build presence, visibility and authority for shows, attractions and experiences.
THE FUTURE OF ADVERTISING
What is changing, what is fading, what still works and how to build a multi layer paid strategy in a market where CPCs are rising and attention is disappearing.
TICKETING & TICKETING TECH
What to use, what to avoid, how to understand customer flow, pricing, conversion points and the role that ticketing plays in revenue generation.
CUSTOMER BEHAVIOUR
How people make decisions, what motivates them and how behaviour differs across art forms, genres and audience segments.
LEADING INDUSTRY TRAINING
Why people join GIEM
What People Struggle With Most
People join the GIEM masterclass because they want a training day that will ensure they:
• Can learn about an keep up with AI
• Understand which ad and tech changes are relevant
• Know how to make decisions about ticketing systems
• Are able to create more effective campaigns
• Under customer behaviour shifts
• Learn how to manage expectations of producers and leadership
• Can find time to stay current
• Create brands from scratch
• Capitalise on global IP
• Adapt to a rapidly changing advertising landscape
Who?
The masterclass is designed for people working anywhere across the experience economy, including:
• Theatre
• Arts and culture
• Exhibitions
• Festivals
• Museums
• Location Based Entertainment
• Family events
• Attractions
• Touring
• Immersive and LBE
• Social gaming
• Multi venue programming
• In House, Agency, Freelancer, Founders
Training You Cannot Get Anywhere Else
One of the most important things the Definitive Experience Marketing Masterclass teaches is what no one else is teaching.
No existing training provider in events, arts, culture or entertainment covers:
• The commercial realities of selling tickets at scale
• Advanced ticketing decision making
• Experience first customer psychology
• The future of live experience advertising
• AI as a practical, daily marketing tool
• Revenue minded campaign planning for ticketed experiences
• Brand building for IP driven or licensed experiences
• The experience economy as a global, interconnected marketplace
These are the gaps across AMA, CIM and every general marketing programme.
Your next step…
The Global Institute of Experience Marketing runs courses throughout the year. Each day has limited places to ensure every participant receives genuine, focused support.
If you work in events, experiences, entertainment, arts or culture, this is your opportunity to learn marketing designed for your world, your challenges and your future.
Join the next course.
WHO IS IT FOR?
GIEM is Built by & for Today’s Marketers.
Just like its sister company On Sale Group, The Global Institute of Experience Marketing uniquely brings together the marcomms professionals from across the experience economy.