ABOUT
Definitive Experience Marketing Masterclass Qualification
Enrol in the only professional qualification for experience marketing; Definitive Experience Marketing Masterclass for 5 star results-driven training that’s guaranteed to work for professionals working across ents, events, arts, culture and live experiences.
One Day, In Person Multi Week, Online
London & Online
CPD accredited
50% Early Bird Discount
SELL MORE TICKETS
Industry visionaries delivering short cuts, toolkits and templates for driving ROI across Search, AI and Advertising.
GROW YOUR AUDIENCE
Unlock sales channels and marketing opportunities to grow your audience and increase engagement.
RUN BETTER CAMPAIGNS
Return to your desk with proven tactics & resources to run better campaigns which guarantee to sell more tickets.
Testimonials
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![People at The Global Institute of Experience marketing, clapping an expert speaker. Probably Catherine Loveday, Chris Crossley, Rupert Bean, Ben Meyer or Dawn Farrow]()
An excellent day full of insight. A great mix of practical ideas, tools & provocations to research & think further about.
November 2025
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![Rupert Bean presents to a packed room at The GIEM The Global Institute of Experience Marketing where he gives expert tuition and advice about advertising for live ents, events, experiences, arts and culture.]()
Great experience and very insightful speakers. Very enjoyable!
November 2025
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![A person at GIEM arts, culture, events, experiences and live entertainment marketing course writing notes on a notepad with a black pen, wearing a dark long-sleeve shirt, on a wooden desk.]()
Excellent information with exciting takeaways to implement into future strategy
November 2025
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![A group of five people sitting at a table, at The GIEM discussing how to sell more tickets, grow audiences and run better campaigns, The group are attentive and include founder Dawn Farrow. The come from arts, culture, ents, events and experiences]()
Excellent information with exciting takeaways to implement into future strategy
November 2025
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![Ben Meyer presents to a packed room at The GIEM The Global Institute of Experience Marketing where he gives expert tuition and advice about AI, AEO and GEO.]()
Very interesting topics, lovely space and a great group of engaged and keen people.
November 2025
OVERVIEW
GIEM offers the only marketing course that gives you a qualification, meets today’s campaign and sales challenges for live experience marketers working across ents, events, arts, culture, and live experiences.
In a single day or across modules online, you will learn more about how to improve your campaigns, realign your lead-gen campaigns and use technology to improve sales than at any time before in your career.
A PROFESSIONAL QUALIFICATION - CPD ACCREDITED
ACCESS AN EXCLUSIVE NETWORK OF EXPERTS
THE SKILLS NEEDED TO IMPROVE YOUR CAMPAIGNS
POSITIONING
A Look at the Numbers
81%
Rated the training as 5 stars
79%
Said they would be interested in attending other GIEM training events.
100%
Agreed that the training was relevant or extremely relevant to their work.
QUALIFIED
Upon completion of all modules and learning requirements you will be awarded a CPD accredited qualification.
The only marketing qualification globally in Experience Marketing.
Valuable now and as you build your career.
SECTORS
Championing Success Across All Ticketed Events, Ents, Arts, Culture & Experiences
West End Theatre
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Museums & Heritage
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Pop-Up Dining
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Gigs & Concerts
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Family Attractions
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Comedy
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Tours
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Regional Theatre
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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
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Immersive
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Social Gaming
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Fright & Scare
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Family
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Light Trails
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Pop-Up Experiential
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Exhibitions
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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
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VR
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Festivals
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Escape Rooms
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Fairs
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Conferences
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Adventure
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Location-Based Entertainment
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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
BUILT DIFFERENTLY
The GIEM difference
Our training is not only unique because it’s the only qualification you can gain in experience marketing but because Dawn Farrow the creator and founder of GIEM has worked at the front line of the experience economy for more than twenty years. She understands the pressures, the commercial stakes, the realities of building audiences and the challenges facing producers, promoters and marketers today.
She has created and scaled global IP experiences.
She has sold millions of tickets.
She has built brands from nothing.
She has worked across theatre, immersive, family, attractions, LBE and touring.
She understands what it takes to meet targets under real pressure.
This experience shapes everything GIEM shares and teaches.
It is why the training works.
YOUR COMMUNITY
When you secure your place, you will automatically be invited to join the ON SALE NETWORK.
You’ll have immediate access to a thriving and friendly community of fellow marketers from across the marketing experience economy who share tips, tricks and observations about their campaigns and working week as well as sharing latest jobs across the industry.