1-Day In-Person Course

The in-person masterclass for people who sell, market and communicate live experiences

In an industry short on time and under more pressure than ever, the Definitive Experience Marketing Masterclass from the GIEM is your one-day playbook to start selling more tickets immediately.

There isn't an in-person cohort live right now. Sign up to get first access when the next one is announced.

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Course Topics & Schedule

Course aims

Learning objectives

This masterclass equips the people working in marketing, sales, ticketing and communications with the commercial frameworks and tactical tools to drive audience growth and ticket revenue for the live, ticketed experience economy. This includes but is not limited to professionals working in: theatre, immersive entertainment, attractions, location based entertainment, music, festivals, consumer events, arts, culture and entertainment. The course integrates neuroscience, AI discovery, media planning, advertising strategy, ticketing optimisation and 30-day action planning into a single coherent commercial methodology. Delegates will leave having completed dedicated learning exercises at the end of each module, a prioritised 30-day action plan grounded in the commercial realities of their own role (and job responsibilities) and a 'playbook' to refer back to.

By the end of the masterclass, you will be able to:

  • Set and track measurable personal and marketing goals aligned to business objectives, with evidence-based baselines and clear success metrics

  • Apply psychological principles to campaign messaging to understand and influence customer decision-making and purchase behaviours

  • Optimise for AI-driven search and discovery including AI overviews, zero-click search, and core SEO/GEO/AEO principles applicable to experience marketing

  • Evaluate advertising now and in the future and ROI. Learn a full overview of the advertising mix and how to use data-driven approaches to assess campaign performance and creative effectiveness across channels

  • Assess ticketing technology and approach to ticketing strategy to identify how to create frictionless customer flows. Identify gaps in user experience and revenue capture at each stage of the customer journey

  • Create an immediately actionable plan based on the days training and personal/campaign goals from the masterclass

FAQS

Frequently-Asked Questions

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  • Theatre, Venues, Consumer Events, Attractions, Music, Comedy, Immersive, Social Gaming, LBE, Exhibitions, Festivals. All ticketed experiences across the experience economy.

  • London
    Patch, Twickenham TW1 3LJ. Trains run from Waterloo and take 20 mins. 5 min walk to venue.

  • If you are responsible for creating campaigns and selling tickets in-house, freelance, as a business owner or within an agency then this course if for you. Beginners to more experienced, we face the same challenges.

  • Dates so far: London 14 November 2025 and 27 February 2026.

    Contact us to ask for further 2026 availability. More dates in London will be announced shortly!

  • Yes, including virtual sessions delivered across the globe and days designed specifically for your team’s needs.

    Contact us to discuss your needs.