Rupert Bean

UK Managing Director of Audience2Media

Rupert has been in the media industry for 29 years (but hopes he doesn’t look it…) so is a veteran when it comes to the world of advertising, having planned and bought across every channel and environment in his career.

For almost 20 of those years he has worked with Arts and Entertainment brands, starting at AKA (where he launched Billy Elliot the Musical, Jersey Boys and Dirty Dancing) and then Target Live (where he was Head of Media, looking after the Barbican, Opera North and Avalon accounts, among others), before moving to head up the media teams at You Agency (where he ran the RMG account for three years) and Kallaway (where he set up the media division from scratch). He is now UK Managing Director of Audience2Media (www.audience2media), an independent global media agency specialising in data-driven advertising and cross-channel campaign delivery. With offices in London and Kuala Lumpur, Rupert and his team connect brands to audiences worldwide through innovative and transparent media solutions, both on and offline.