Psychology & Customer Behaviour

Turn customer behaviour into conversions

Presenter(s): Professor Catherine Loveday

Discover the Science of Customer Engagement with Professor Catherine Loveday

Turn customer insights into conversions. This session delves into the "why" behind ticket sales, equipping you with the foundational knowledge to craft campaigns that resonate deeply with your audience. You will learn how to appeal to emotion, build trust, and create a sense of urgency that drives conversions.

o   This session dives into the brain science of attention, motivation, and engagement: how to capture it, sustain it, and win it back when it drifts. You will learn what drives dwell time on ads and how to design campaigns that resonate on both conscious and subconscious levels.

o   We will explore powerful concepts such as Implicit Memory, which explains how ads influence even when they are not consciously remembered, and the default mode network, the brain’s state when the mind wanders, and how to tap into it.

o   Finally, we will look at future thinking and daydreaming, the brain’s ability to imagine experiences, and how you can use it to help potential customers picture themselves at your event. 

You will walk away with:

• The proven psychological triggers that drive ticket purchases.

• A clear understanding of your audience’s motivations and how to use them effectively.

• Practical techniques to craft compelling messaging that converts browsers into buyers.