GLOBAL INSTITUTE OF EXPERIENCE MARKETING
The Definitive Experience Marketing Masterclass
In an industry that’s short on time and under more pressure than ever, enrol on the Definitive Experience Marketing Masterclass for results-driven training that’s guaranteed to work.
One Day, In Person 15 places
London & Birmingham
Become GIEM Certified
50% Early Bird Discount
£389 (Usually £778)
Early Bird only available until
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London
14 November 2025
Birmingham
30 January 2026
1. SELL MORE TICKETS
Industry visionaries delivering short cuts, toolkits and templates for driving ROI across Search, AI and Advertising.
2. RUN BETTER CAMPAIGNS
Return to your desk with proven tactics & resources to run better campaigns which guarantee to sell more tickets.
3. GROW YOUR AUDIENCE
Unlock sales channels and marketing opportunities to grow your audience and increase engagement.
ABOUT
Marketing training by professionals, for professionals.
99%
Research from across the Industry concluded that better marketing training is needed within the Industry.
In an industry that’s short on time and under more pressure than ever, Global Institute of Experience Marketing (GIEM) gives you real tools to see real results and unlock an unprecedented network of leading professionals.
81%
Of marketers are seeking the opportunity to research & develop new, innovative strategies to sell more tickets.
As a marketing professional responsible for driving ticket sales and CPAs, you’ll walk away with a peer-vetted list of marketing tools, templates and ideas you can implement immediately across any event or ticketed experience to guarantee more sales and more creative freedom in your daily marketing role.
COURSE OUTLINE
Master today’s toughest marketing challenges
Goal Setting and Planning
Psychology of Selling a Ticket
AI, SEO & AEO
The Future of Advertising
Ticketing & Technology
Goals Review & Networking
After a day’s training with GIEM we guarantee that you will have learnt new skills and picked up multiple new approaches to developing your marketing campaign.
But, if you don't, we guarantee your money back.
100% GUARANTEE
OUR TEAM
Direct, personal training with industry leaders.
Plus more to be announced!
SECTORS
CHAMPIONING SUCCESS ACROSS ALL TICKETED EVENTS
West End Theatre
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Museums & Heritage
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Pop-Up Dining
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Gigs & Concerts
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Family Attractions
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Comedy
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Tours
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Regional Theatre
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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
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Immersive
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Social Gaming
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Fright & Scare
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Family
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Light Trails
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Pop-Up Experiential
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Exhibitions
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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
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VR
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Festivals
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Escape Rooms
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Fairs
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Conferences
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Adventure
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Location-Based Entertainment
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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
FAQS
Frequently-Asked Questions
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Theatre, Venues, Consumer Events, Attractions, Music, Comedy, Immersive, Social Gaming, LBE, Exhibitions, Festivals. All ticketed experiences across the experience economy.
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London
Patch, Twickenham TW1 3LJ. Trains run from Waterloo and take 20 mins. 5 min walk to venue.Birmingham
Central Birmingham location TBC very soon! -
If you are responsible for creating campaigns and selling tickets in-house, freelance, as a business owner or within an agency then this course if for you. Beginners to more experienced, we face the same challenges.
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Dates so far: London 14 November 2025 and Birmingham 30 January 2026.
Contact us to ask for further 2026 availability. More dates in London will be announced shortly!
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Yes, including virtual sessions delivered across the globe and days designed specifically for your team’s needs.
Contact us to discuss your needs.