GLOBAL INSTITUTE OF EXPERIENCE MARKETING

The Definitive Experience Marketing Masterclass

5 STARS “An excellent day full of insight. A great mix of practical ideas, tools & provocations to research & think further about.”

Enrol on the Definitive Experience Marketing Masterclass for 5 star results-driven training that’s guaranteed to work for professionals working across ents, events, arts, culture and live experiences.

CHECK COURSE AVAILABILITY

One Day, In Person

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London

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Become GIEM Certified

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50% Early Bird Discount

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Masterclass commences in:

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London - SOLD OUT
14 November 2025

London - Early Bird
27 February 2026

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1. SELL MORE TICKETS

Industry visionaries delivering short cuts, toolkits and templates for driving ROI across Search, AI and Advertising.

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2. RUN BETTER CAMPAIGNS

Return to your desk with proven tactics & resources to run better campaigns which guarantee to sell more tickets.

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3. GROW YOUR AUDIENCE

Unlock sales channels and marketing opportunities to grow your audience and increase engagement.

  • A person at GIEM arts, culture, events, experiences and live entertainment marketing course writing notes on a notepad with a black pen, wearing a dark long-sleeve shirt, on a wooden desk.

    "An excellent day full of insight and a great mix of practical ideas & tools."

    November 2025

  • A group of five people sitting at a table, at The GIEM discussing how to sell more tickets, grow audiences and run better campaigns, The group are attentive and include founder Dawn Farrow. The come from arts, culture, ents, events and experiences

    "Very interesting topics, lovely space and a great group of engaged and keen people."

    November 2025

  • People at The Global Institute of Experience marketing, clapping an expert speaker. Probably Catherine Loveday, Chris Crossley, Rupert Bean, Ben Meyer or Dawn Farrow

    "Great experience and very insightful speakers. Very enjoyable!"

    November 2025

  • Professor Catherine Loveday stands in front of a group of learners at GIEM teaching them about customer psychology and how to use customer behaviour to generate ticket sales.

    "Excellent information with exciting takeaways to implement into future strategy"

    November 2025

ABOUT

Marketing training by professionals, for professionals.

100%

Said that the training was extremely relevant or relevant to their work.

Master today’s toughest challenges. In an industry that’s short on time and under more pressure than ever, The Global Institute of Experience Marketing (GIEM) gives you 5 star rated training and tools to deliver real results and unlock an unprecedented network of leading professionals.

81%

Rated the training 5 stars

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As a marketing professional responsible for driving ticket sales and CPAs, you’ll walk away with a peer-vetted list of marketing tools, templates and ideas you can implement immediately across any event or ticketed experience to guarantee more sales and more creative freedom in your daily marketing role.

COURSE OUTLINE

Master today’s toughest marketing challenges

View Course
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Goal Setting and Planning

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Psychology of Customer Behaviour

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AI, SEO & AEO

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The Future of Advertising

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Ticketing & Technology

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Goals Review & Wrap up

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After a day’s training with GIEM we guarantee that you will have learnt new skills and picked up multiple new approaches to developing your marketing campaign.

But, if you don't, we guarantee your money back.

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100% GUARANTEE

OUR TEAM

Direct, personal training with industry leaders.

Meet the Team
Featured
Ben Meyer
Ben Meyer

Co-Founder and Director of Product at SynapTix

Read More →
Rupert Bean
Rupert Bean

UK Managing Director of Audience2Media

Read More →
Dawn Farrow
Dawn Farrow

Global Experience Marketing Leader
Founder, On Sale Group

Read More →

SECTORS

CHAMPIONING SUCCESS ACROSS ALL TICKETED EVENTS

West End Theatre

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Museums & Heritage

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Pop-Up Dining

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Gigs & Concerts

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Family Attractions

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Comedy

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Tours

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Regional Theatre

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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •

Visitor Attractions

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Immersive

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Social Gaming

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Fright & Scare

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Family

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Light Trails

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Pop-Up Experiential

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Exhibitions

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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •

Exhibitions

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VR

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Festivals

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Escape Rooms

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Fairs

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Conferences

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Adventure

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Location-Based Entertainment

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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •

FAQS

Frequently-Asked Questions

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View All

  • Theatre, Venues, Consumer Events, Attractions, Music, Comedy, Immersive, Social Gaming, LBE, Exhibitions, Festivals. All ticketed experiences across the experience economy.

  • London
    Patch, Twickenham TW1 3LJ. Trains run from Waterloo and take 20 mins. 5 min walk to venue.

  • If you are responsible for creating campaigns and selling tickets in-house, freelance, as a business owner or within an agency then this course if for you. Beginners to more experienced, we face the same challenges.

  • Dates so far: London 14 November 2025 and Birmingham 30 January 2026.

    Contact us to ask for further 2026 availability. More dates in London will be announced shortly!

  • Yes, including virtual sessions delivered across the globe and days designed specifically for your team’s needs.

    Contact us to discuss your needs.